Times Square
Durga Puja 2025
Bridges continents with Bengali culture, projecting its rich traditions and visionary spirit onto the world’s canvas. Celebrate this grand festival of faith and cultural pride in the heart of New York.
Durga Puja Guests
2025
From Maha Saptami on September 29 to Vijaya Dashami on October 2, 2025.
Kajol
Founder, Art of Living
Kumar Sanu
Founder, Art of Living
Rani Mukherjee
Founder, Art of Living
About
2025
Times Square Durga Puja has rapidly evolved into a world-renowned festival, symbolizing the pride of Bengali and Indian communities globally.
Times Square Durga Puja is not just a religious program but a people’s celebration of Bengali & Indian culture and heritage, bringing the spirit of Durga Puja to one of the most iconic locations in the world. A festive gathering where the global Bangladeshi and Indian diaspora unite, this event bridges the community with an immersive experience that blends spirituality with the sights and sounds of Times Square. It showcases Durga Puja’s core values of unity, diversity, and devotion to Ma Durga, attracting people of all ages, nationalities, and backgrounds. Recognized by UNESCO as an Intangible Cultural Heritage of Humanity, Durga Pua is a celebration that transcends its religious roots to become a global symbol of community, creativity, and tradition. It is a time for devotees and enthusiasts to unite in the spirit of joy, artistic expression, and reverence for Goddess Durga, the embodiment of strength, power, and compassion.
Vision
2025
Times Square Durga Puja has rapidly evolved into a world-renowned festival, symbolizing the pride of Bengali and Indian communities globally.
IDEA
The idea was the brainchild of Dinesh Mojumder, the club president who settled in the US 10 years ago. It was his dream to host Durga Puja at this iconic spot of the city.
MEDIA MANAGEMENT
The Times Square Durga Puja 2024, organized by the Bengali Club USA, marked a historic moment as the first-ever celebration of the festival in the heart of New York City. The two-day event (October 5-6, 2024) attracted global attention through vibrant traditional rituals, Bollywood dances, Sindhur Khela, and cultural festivities.
What to Expect
2025
Grander Festivities -For 2025, the Times Square Durga Puja promises even grander festivities and memorable experiences for attendees.
The idea was the brainchild of Dinesh Mojumder, the club president who settled in the US 10 years ago. It was his dream to host Durga puja at this iconic spot of the city.
●Global Human Rights LeadersThis year’s celebration will be graced by global human rights leaders every day, with special appearances during Pushpanjali ceremonies and evening concerts. Fans can look forward to interacting with their favorite celebrities and enjoying exclusive performances.
●Bollywood & Bengali Celebrity PresenceThis year’s celebration will be graced by Bollywood stars every day, with special appearances during Pushpanjali ceremonies and evening concerts. Fans can look forward to interacting with their favorite celebrities and enjoying exclusive performances.
●Musical Extravaganza PresenceThe 2025 Durga Puja will feature an incredible lineup of Bollywood and Bengali music stars. Additionally, Dollywood musicians and Bengali artists will perform, showcasing a beautiful fusion of traditional and contemporary music that will leave the audience spellbound.
Glimpse of Durga Puja
2024
From Maha Saptami on September 29 to Vijaya Dashami on October 2, 2025
Planning and Execution
2025
Grander Festivities -For 2025, the Times Square Durga Puja promises even grander festivities and memorable experiences for attendees.
🪔 Pre-plans Activities
Branding rollout: Sponsor logos featured in teasers, trailers, and online promotions starting May 2025. Collaborative marketing: Co-host pre-plans press conferences and exclusive preview planss in NYC. Sponsor shoutouts in the lead-up to the plans via social media and email campaigns.
🪔 During the plans
Large-scale sponsor visibility through digital billboards, stage backdrops, and plans signage. Branding integration into cultural performances, such as co-presenting traditional dances, music shows, or fashion parades. Interactive booths or experiential zones in Times Square, offer engaging brand activities.
🪔 Post-plans Activities
Featured branding in plans highlight videos and media coverage. Access to plans analytics: Audience demographics, engagement stats, and social media performance. Special recognition through plans souvenirs or awards presented to sponsors.
Durga Puja Events
2025
From Maha Saptami on September 29 to Vijaya Dashami on October 2, 2025
Supporting the Arts:
Women Empowerment Programs:
Sustainable Celebrations:
Community Giving: